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Rêve Rattan is a newly launched brand specializing in high-quality and exclusive Rattan Furniture. This brand was launched in 2024 with a mission to revive the rattan furniture industry in India with new and modern designs, high-quality materials, and top-notch craftsmanship. Each of our pieces has been designed by the top designers in the rattan industry. Join us on our journey to bring rattan—a forgotten material—back to the stream with Reve Rattan.
Rêve Rattan, the brand was started by a parent company called Sha Sivadanmull Kheemchand (SSK). Our parent company SSK, has been dealing in Rattan Raw Materials and Rattan Webbing since 1950. The foundation of our parent company was laid by our great-grandmother Buri Bai. She started by trading in Rattan Raw materials that were available in the northeast of India. She was the one who introduced rattan as a material in the South Indian market.
Then as the decades passed the business was taken over by our third generation of the family which consisted of four brothers – Ranjit Kumar, Manesh Kumar, Jagdish Kumar, and Praveen Kumar. The third generation of the family then introduced the Indian market with a superior quality of rattan which was available in southeast Asia. These rattans were – Rattan Tohiti, Rattan Manau, Rattan Core, and Rattan Peel. This turned out to be a great move as the adoption of these rattans was so quick that customers were refraining from using the rattan which was locally sourced.
Under the leadership of the four brothers, they then introduced a new product to the Indian market, which was Rattan Webbing. The reasons that prompted them to introduce this product were a shortage of labor, poor quality of craftsmanship, and low grade of materials used. The introduction of this product was so revolutionary that it has been used everywhere. Before, you would find rattan weaving only on chairs and furniture. But after the introduction of Rattan Webbing, it replaced traditional weaving and then it started being used everywhere such as in wardrobe shutters, ceilings, as wallpapers, etc. Our parent company which started out in 1950, is still the country’s top rattan raw materials and rattan webbing suppliers.
Similarly to the introduction of rattan webbing, we see a similar trend in rattan furniture where customers are not able to get high-quality rattan furniture. This is because there are no skilled workers and the next generation of those are moving out of this craft, and then there are the low-quality raw materials used by vendors which are not strong, not durable, not comfortable, and aesthetically not pleasing to the eyes.
Therefore, because of all these problems our parent company has decided to open a brand which carters to exclusive high quality of rattan furniture. This brand is managed by the fourth generation of our family under the leadership of our parent company.
Rêve Rattan is a brand that focuses solely on rattan and specializes in it. With 70+ years of experience behind us, we are now venturing into high-quality rattan furniture that is strong, durable, comfortable, and aesthetically very pleasing to the eye, designs that no one has seen in India.
Each of our furniture is handcrafted with the highest quality of rattan that is available in the world. We our experience of 70+ years and knowledge, we have carefully selected 3 species of rattan out of the 600 species available which are Rattan Manau and Rattan Tohit for the frames of our furniture and Rattan Lunty for our weaving and reinforcements. All these 3 rattans are very flexible and can be bent and mended in any way without compromising the strength. You can also find our comparison and difference video between the rattan we use vs the rattan other vendors use
Our collection consists of rattan lounge chairs, rattan bar stools, and rattan dining chairs with many more to come in the near future. We have around 17 designs that span across these three categories, with more new designs coming in the future. The most loved designs by our customers are the wingback dining chair and the Haven lounge chair.
Each of the furniture pieces is handcrafted by our artisans, who have been working with rattan for at least 5 years. Each of those pieces has been designed by top designers who have at least a decade of experience in working with rattan and designing rattan furniture. We are not like other furniture studios who bring in a ton of designs without doing their due diligence in the longevity and comfort of the furniture.
We here at Rêve Rattan majorly focus on the comfort, longevity, and aesthetic of the chair. Each of our designs takes at least 3 months to design and produce in the market. The reason for taking so long is that we give importance to each and every area of the chair such as the comfort, and practicality of the chair, followed by numerous tests such as stress tests, weight tests, etc. Only after the design has passed every test, we then launch the design in the market.
Each of our furniture pieces is made using the highest quality of rattan that is available. In each of our pieces, you will feel the texture and grains of the rattan and its smoothness, which you won’t get anywhere in India.
All our furniture pieces are designed by top designers. Each of our designers has at least a decade of experience in working with rattan. One of our top designers is Mr Yuruzu Yamakawa, he designed the Whisper Dining Chair and the crowd’s popular choice the Wingback Dining Chair. “Functionality, manufacturability, and comfort are the cornerstones of my design,” says Mr. Yamakawa. There are other designers such as Mr. Topan Suryana, Mr. Dhanistha Dyaksa, Stefi Setiawan, and many more. Each of them has dedicated their life to rattan, that is the reason our furniture pieces are so good-looking and comfortable.
Another reason to open a brand specifically in Rattan was because it is a more sustainable option compared to its counterparts. Rattan is a vine that requires tropical rainforest for its growth. The reason why rattan is a sustainable option is because rattan matures every 4-5 years. As the world is moving towards sustainable options, the furniture industry should also move towards it. Therefore, it can be the perfect alternative to wood or else it can complement other materials when used together to make beautiful pieces and sustainable furniture pieces.
Join us on our journey to make rattan furniture great again with unique and modern designs with high-quality craftsmanship. To experience the rattan furniture and our collections we have opened our first studio in Chennai at Sowcarpet. Please do visit us and experience our furniture collections. Alternatively, you can also shop our collections on our E-commerce store. Let’s move towards a sustainable world with Rêve Rattan Furniture collections.
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